The industry average is a good benchmark to understanding your beverage program's performance, but the numbers by beverage type should only be viewed as a guideline.

A "good" cost percentage will vary depending on the type of venue you're working in. Other factors like location and labor costs can dictate what a profitable liquor cost is. 

The industry average for total beverage cost falls between 18-24%. below, you can see average pour costs by drink type.